One area I'm particularly interested in is the online customer delivery service (see Camelbak Daxio backpack). It starts at the first touch point - the website - then onto the email transaction notification until the item finally reaches me. My final judgement is that OOBE (Out Of Box Experience) I get when I open the package to reveal the contents of my purchase.
This OOBE was notable (albeit a pair of socks).
Rapha Pro Socks from Rob Enslin on Vimeo.
I'm a big fan of high-ankle cycling socks. It's so darn hard to get high-ankle socks so finally I decided to splash out and buy some from Rapha online.
One area I'm particularly interested in is the online customer delivery service. It starts at the first touch point, the website and then onto email transaction notification until the item finally reaches me. My final judgement is that OOBE (Out Of Box Experience) I get when I open the package to reveal the contents of my purchase.
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